Built and supported the complete online sales infrastructure for the Why Israel? book launch — connecting Shopify direct sales, Amazon fulfilment, email capture, and author commerce in a single, launch-ready system.
Launch Systems
Why Israel? is a 148-page book addressing one of the most urgent questions in contemporary Christianity — authored by Chip Kendall and Kobi Ferguson (President & CEO of Maoz Israel Ministries) and published for a global Christian readership. The launch had a fixed date. Everything needed to be connected and working before the first sale went through.
We needed Shopify wired to direct sales at $20, Amazon as a parallel fulfilment option, a free chapter as email capture, and author pages, podcast content, and FAQ — all live, all functional, all stress-tested before launch day.
We built the complete Why Israel? Shopify store: product page for the paperback at $20 direct, Amazon as a parallel purchase option so no customer is lost to platform preference, and a free first chapter as a high-converting email capture — giving readers a taste of the book before committing. Author profiles for both Chip and Kobi, a podcast section, FAQ, and a consistent brand running throughout.
We didn't hand off and disappear. We stayed on through launch day to handle live issues as orders came in — ensuring the infrastructure held under real traffic, not just test conditions.
No technical failures on launch day. Direct sales live at $20 (paperback). Amazon parallel purchase option operational. Free chapter driving email capture. Podcast and author sections live. The store handled launch traffic cleanly.
The Why Israel? Shopify store is now a permanent, owned sales channel for the book — not a temporary launch mechanism. It continues to sell direct, capture leads, and run the Amazon bridge without any ongoing technical intervention from the authors.
